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A recent Department of Agriculture report shows that millennials prefer fruits and vegetables over grains and meats. The USDA report analyzed food-buying data by generation.
Agri-Pulse reports that millennials spend the smallest share of their food budgets on grains, white meat and red meat. Millennials, those born between 1981 and the mid-2000s, are now the largest, most diverse living generation, surpassing Baby Boomers, in the United States. As such, USDA says their purchasing behavior heavily influences the current retail landscape. A
nother important finding is that as they have more money to spend, millennials appear to have a stronger preference for fruits and vegetables than other older generations. The report also says millennials do spend more on red meat as their income rises.
However, economists found a clear trend, noting that there are “consistent generational differences in meat consumption,” finding each expenditure trend for white and red meat decreases with each younger generation.
