Tag Archives: National Pork Board

DES MOINES, IOWA – Nov. 13, 2018 – The National Pork Board, the U.S. Meat Export Federation (USMEF) and the U.S. Department of Agriculture (USDA) announced today that they will engage in a foresight-based marketing study called Pork 2040. The study will investigate changing consumer attitudes and trends in developed and emerging U.S. pork export markets in 17 defined countries.

“Previous international marketing studies centered only on quantitative statistics to define demand, production and market access,” said Bill Luckey, chair of the Checkoff’s International Marketing committee and a pork producer from Columbus, Nebraska. “This unique effort will be more comprehensive, investigating the relevant qualitative factors that shape consumer opinion and hence markets. The study will focus on forecasting the pork and pork-product demand landscape over the next several decades to help determine where best to invest our limited Checkoff resources.”

In addition to analyzing linear consumer trends, the Pork 2040 research will assess trends in the development of new production and marketing technologies, as well as in growing environmental concerns and in emerging legal, trade and regulatory regimes around the globe.

“Comprehensive research is vital to our international marketing planning and forecasting in order to stay ahead of the curve,” Luckey said. “We must take proactive steps to market products in both current and emerging markets well into the future.”

China, which has a growing and increasingly urban population base, will be the first country studied through the Pork 2040 lens. A research platform will be developed to enable the U.S. pork industry to design and implement a long-term strategy for U.S. pork consumption in China and to add context to one of the most critical export markets.

“By forecasting where pork and pork product demand is heading in China, the Pork Checkoff and its partners can return value to U.S. pig farmers through a defined and united focus on growing export demand,” said Craig Morris, vice president of international marketing for the Pork Checkoff.

The Emerging Markets Program will provide initial funding for the project. This funding will enable teams of experts to assess consumer trends, attitudes and behaviors that influence China’s food system needs and the subsequent ability to increase U.S. exports into the region.

“Pork 2040 will help decision-makers in business, government and non-profit organizations understand and accommodate the myriad challenges facing our pork industry stakeholders,” Morris said. “Challenges routinely surface from ever-evolving factors that affect the global food system, and we need to be better informed about circumstances potentially within our control and influence.”

Contractors interested in submitting proposals for this market should visit pork.to/2040rfp to download the request for proposals and submit their bid.

DES MOINES, IOWA – In celebration of global One Health Day on Nov. 3, America’s pig farmers will reaffirm their commitment to use antimicrobials responsibly as they do their part to reduce antibiotic resistance. This action supports producers’ core values of continuous improvement and doing what’s right for the health of people, pigs and the planet.

“Every day, U.S. pig farmers work diligently to ensure their animal’s health and well-being while embracing environmental stewardship to mutually benefit all,” said National Pork Board President Steve Rommereim, a pig farmer from Alcester, South Dakota. “One Health Day is a good opportunity to share with the public that we are committed to using antibiotics responsibly and to doing our part to reduce the risk of antimicrobial resistance.”

One Health Day (#OneHealthDay) goals include drawing attention to the One Health Global Initiative (#OneHealth), which is a collaborative effort to cultivate the connection between people, animals, plants and their shared environment to achieve the best health outcomes for all.  A specific example within pork production is the focus on responsible antibiotic use among animal, human and environmental health disciplines and institutions to minimize antimicrobial resistance.

“There is no single factor driving antimicrobial resistance; it is a complex issue with human, animal and environmental health all contributing to the outcome,” said the National Pork Board’s Heather Fowler, DVM, Pork Checkoff director of producer and public health. That’s why a transdisciplinary approach like One Health is essential to ensure optimal health well into the future.”

As part of the third annual One Health Day, Fowler will present the keynote lecture at the 2018 Iowa One Health Symposium on Nov. 3, at Iowa State University. The daylong event will bring together veterinary, medical and public health students and related professionals to discuss how the One Health approach can drive positive change across all sectors.

Fowler points to the pork industry’s embrace of One Health’s tenets as a major reason for her career path that’s led her to the National Pork Board.

“It was certainly a driving force behind my interest as a public health veterinarian to seek out proactive organizations, such as the National Pork Board, that take their responsibility to heart to meet important issues such as antimicrobial resistance head-on.”

In keeping with their ongoing path of continuous improvement, U.S. pig farmers have allocated about $6.5 million of Checkoff funds to research related to antibiotic studies since 2000. In 2018 alone, the Pork Checkoff funded nearly $400,000 across multiple research areas to evaluate antibiotic alternatives and other methods to minimize on-farm antibiotic use.

The Pork Quality Assurance® Plus certification program, now approaching its third decade, is another example of the pork industry’s long-term commitment to antibiotic stewardship while maximizing animal health and well-being. The National Pork Board also continues to collaborate with the U.S. Center for Disease Control’s Antimicrobial Resistance (AMR) Challenge(#AMRChallenge). The yearlong effort provides an avenue for governments, private industries and non-governmental organizations worldwide to make formal commitments that further the progress against antimicrobial resistance.

“It’s in everyone’s best interests to maintain the effectiveness of antimicrobials because they are extremely valuable tools,” Rommereim said. “Pig farmers are committed to raising healthy hogs and to supplying safe, nutritious, affordable pork for U.S. and global consumers. We’re all in this together.”

One Health Day helps broaden the discussion and shares pig farmers’ message with the public.

“You don’t have to be a health professional to participate or make an impact,” Fowler added. “Pork producers implement One Health practices every day as they make production decisions on their farms and work to make a positive impact on the health of people, pigs and the planet.”