(North Platte, Nebraska, January 29, 2021) – It has been a year since the Advisory Committee of the
North Platte / Lincoln County Visitors Bureau provided funding to help promote area events and
attractions. The committee considered grant applications in January of 2020, but when the April
deadline came around, the Covid-19 pandemic was in full swing and the committee voted to waive
further consideration until the full effect of the pandemic on lodging tax receipts could be calculated.
For the calendar year of 2020, lodging tax receipts are down around 30%, and it is possible the spring
could still be very bleak months. However, the Advisory Committee decided that there is light at the end of the tunnel with travelers once again expressing confidence in traveling. Nine organizations submitted
grant applications totaling $61,411.19 for consideration at the Committee’s January meeting.
The Visitors Bureau and the North Platte Area Sports Commission will support the development of
tournaments and double header games by the North Platte Nationals 9U team and other youth baseball
teams by purchasing four portable pitching mounds in the amount of $7,870.19.
The entire community as well as the state of Nebraska and fans of rodeo and country music across
America are looking forward to the return of NEBRASKAland DAYS. The Visitors Bureau will continue to be a platinum sponsor of this event in the amount of $18,000.00
Dirt Track racing will again be hosted at the Lincoln County Raceway. The Visitors Bureau will help the
promotors market the upcoming season with a $600.00 social media campaign and will provide $2,500 in added money for the Memorial Weekend Challenge.
The inaugural Buffalo Bill Rough Rider Gravel Grinder race in 2020 was transitioned into a non-competitive event due to the pandemic. The organizers are planning a competitive event for 2021, and
the Visitors Bureau will help market the event with a $1,000.00 social media campaign.
The Lincoln County Historical Museum will conduct a number of marketing initiatives to promote the
2021 season. These include a reprinted brochure and brochure distribution, social media campaigns for its events and replacing the billboard at Rodeo Road and Buffalo Bill Avenue. The Visitors Bureau will help fund these endeavors in the amount of $5,191.00
The committee was excited to learn that the Miss Teen Nebraska will once again be a part of the Miss Nebraska pageant, after having been moved to Omaha for a number of years. This will increase the number of competitors and visitors to the pageant. The Visitors Bureau will provide $2,100.00 help the organization promote the pageant and $1,500.00 to help offset the cost of hosting the event.
Music On The Bricks will return to downtown North Platte on May 1. Previous events have attracted
more than 1,000 music lovers to North Platte’s Canteen District. The Visitors Bureau will provide
$450.00 to the organization to help market the concerts.
The Visitors Bureau is partnering with the Nebraska Game and Parks Commission to encourage more
outdoor recreation on the North Platte River and to help make the activity safer for participants. The
committee approved up to $6,700.00 in funding for a water trail sign north of the river bridge on North
Hershey Road. The sign will provide safety information, route and timing information, and information about what wildlife can be experienced during the trip. Several other grant applications have been submitted to other organizations and the award will be reduced by other funding received.
The next round of funding is now open, with an April 1 deadline for events or projects occurring in July,
August and September of 2021. These applications will be considered at the regular monthly Advisory
Committee meeting scheduled for April 28. Anyone interested in submitting a grant application is
encouraged to contact the Visitors Bureau at 308-532-4729 and discuss their project with a staff
The North Platte / Lincoln County Visitors Bureau Advisory Committee was established by the Lincoln
County Board of Commissioners under the authority of the Nebraska Visitors Development Act and
administers the annual budget set for the Visitors Bureau by the Board of Commissioners. This annual
budget, funded entirely by lodging tax revenue, includes line items for grants to local events and
attractions for activities that attract visitors to Lincoln County to use our visitor services.
Grant funds, marketing and operating expenses for the North Platte / Lincoln County Visitors Bureau are
funded solely through the lodging taxes that are collected and remitted for overnight stays by lodging
properties in Lincoln County. It is thanks to the efforts of the lodging property partners located within
the county that funds are available to attract more visitors, which have a significant impact on the
economic well-being of our Lincoln County communities.